Search Engine Optimization is a process that gradually helps a site rank higher in search engines. SEO is one of the keys to getting your website discovered by new users who are looking for exactly what you offer.
Search engines use algorithms, which are formulas and processes used by computers, to attempt to transform questions into answers. Search engines constantly improve the algorithms they use to rank websites. Luckily, the endless algorithm refining revolves around delivering the best results to the end user. Incessantly adjusting web strategies to please every single algorithm update is futile, but consistently working to deliver the best content, information, and experience to users is a noble pursuit that will be ultimately rewarded by the search engines. Optimizing a website for search engines is done through on page efforts (On your website) and off page efforts (not on your website).
On Page Efforts
On page efforts center around making sure that the website content is optimal for humans. Some of these are more immediately visible than others. For instance, search engines cannot currently look at the images on your site, but they can interpret the alternate (alt) text that you assign to the image. Alt text is also helpful for humans because if for whatever reason the image does not display or the user is visually impaired, the alt text will be displayed. Using proper headings (h1, h2, h3…) is another important element that helps humans (and search engines) better understand what a web page is primarily about.
The actual words on the page are the most critical part of SEO. Providing useful, engaging, and timely content that answers what the user was looking for is the real goal. Fulfilling that goal will please every search engine, no matter the algorithm. Over time, creating this type of content will also generate referrals (backlinks) as more and more people share your content.
Off Page Efforts
Off page seo is building a web presence beyond your website. This entails social media, search console tools, and most importantly, backlinks. A backlink from another site works the same as a recommendation. Having recommendations from credible sources indicates to the search engines that your site is worth visiting. Understandably, having many recommendations from many questionable sources may indicate that your website may also be questionable and can result in a drop the the search engines. Do not buy backlinks. I repeat, do not buy backlinks.
It won’t happen overnight
Many of the factors in One of factors in domain authority is domain age. Building authoritative content takes time to do right. As the search engines get more advanced, old black hat tricks (keyword stuffing, cloaking, and buying backlinks, etc.) are simply asking for penalties. Using spammy ways to rank higher is not a strategy for success, but, rather, a recipe for disaster that may, in extreme circumstances, lead to the removal of your website from the search engines.